What is the best selling Bible translation (verion) in the United States?

What is the best-selling Bible version in the USA?

Answer: The NIV.

Interesting trends: Shown below are sales rankings realeased by the Christian Booksellers Association for the years 2011, 2009 and 2006. 

The Reina Valera 1960 (RVR 1960) moves up to number 6 from 10th place in 2006.

The English Standard Version (ESV) was first published in 2001 and currently holds fifth place in unit sales.

March 2011

Bible Translations - Based on Dollar Sales

1 New International Version various publishers - NIV
2 King James Version various publishers - KJV
3 New King James Version various publishers - NKJV
4 New Living Translation Tyndale - NLT
5 English Standard Version Crossway - ESV
6 Holman Christian Standard Bible B&H Publishing Group - HCSB
7 New American Standard Bible update various publishers - NASB
8 The Message Eugene Peterson, NavPress -
9 Reina Valera 1960 (Spanish) American Bible Society and licensees - RVR 1960
10 Amplified Bible Zondervan

March 2011
Bible Translations - Based on Unit Sales

1 New International Version various publishers
2 New Living Translation Tyndale
3 King James Version various publishers
4 New King James Version various publishers
5 English Standard Version Crossway
6 Reina Valera 1960 (Spanish) American Bible Society and licensees
7 H olman Christian Standard Bible B&H Publishing Group
8 The Message Eugene Peterson, NavPress
9 New American Standard Bible update various publishers
10 Other Translations

2009
Bible Translations - Based on Dollar Sales

   1. New International Version
   2. New King James Version
   3. King James Version
   4. New Living Translation
   5. English Standard Version
   6. Holman Christian Standard Bible
   7. New American Standard Bible updated
   8. The Message
   9. New International Readers Version
  10. Today’s New International Version

2009
Bible Translations - Based on Unit Sales

   1. New International Version
   2. King James Version
   3. New King James Version
   4. New Living Translation
   5. English Standard Version
   6. Holman Christian Standard Bible
   7. The Message
   8. New International Readers Version
   9. New American Standard Bible updated
  10. Reina Valera 1960 (Spanish)

2006 - Based on Unit Sales

   1. New International Version
   2. New King James Version
   3. King James Version
   4. New Living Translation
   5. English Standard Version
   6. Reina Valera 1960 (Spanish)
   7. Holman Christian Standard Bible
   8. New American Standard Bible updated
   9. The Message
  10. New International Readers Version